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Malas are an ancient Sanskrit word for the prayer beads that are used for counting mantra recitations. The color of the mala beads that you use when chanting can have a big effect on your meditation practice. Because of the symbolic and the chromotherapy effects of the colors you should choose the color of your mala beads carefully with wisdom and skill!
Red colored mala prayer beads represent kundalini shakti, power, passion, desire, sexuality, and love. Red is often a fiery tone; one that has a lot of spice in the mix. In Hindu religion, red is of utmost significance and the color most frequently used for auspicious occasions like marriages, the birth of a child, festivals, etc. A red mark is put on the forehead during ceremonies and important events. As a sign of marriage, women put red powder on the hair parting. They also wear a red sari during a marriage. Red powder is usually thrown on statues of deities and phallic symbols during prayers.
The red color activates the 1st chakra: Muladhara. Learn more about the symbolism of red malas and how to best use them in your meditation practice at: https://japamalabeads.com/color/red-malas/